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Set up your first store

Create your first DZBuild store — name, URL slug, default language. Live at {your-slug}.dzbuild.app in seconds.

Written by Support

After signing up, you land on the store-creation form. This page walks through every field and what you can change later.

What you'll choose

1. Store name

Pick a name that reflects your business. This is what shows in the storefront header, in customer emails, and on the order receipt. Examples:

  • "متجر الأناقة"

  • "TechShop DZ"

  • "Boutique Sara"

You can rename your store later from Dashboard → Settings.

2. Store URL (slug)

This becomes your free DZBuild subdomain. Your storefront will be reachable at:

https://{your-slug}.dzbuild.app

For example, if you pick the slug boutique-sara, your storefront lives at https://boutique-sara.dzbuild.app.

Rule

Why

Lowercase letters, numbers, and - only

URL-safe and search-engine friendly

3 to 30 characters

Short and memorable — a 31-character slug is rejected

Must start and end with a letter or digit

-shop and shop- are refused even though they only use allowed characters

No spaces, underscores, or non-ASCII letters

URLs only support ASCII

These names are reserved and cannot be used as a slug: www, admin, api, app, mail, smtp, ftp, cdn, static, assets, dashboard, login, register, auth, account, help, support, blog, news, docs, developer.

⚠️ Warning

Your slug cannot be changed after the store is created. Pick something you'll be happy with for the long term. If you later want to use your own domain like mybrand.com, see Custom domain — that's a completely separate setup from your slug.

3. Store type — physical or digital

This is the most consequential choice on the form, and it is the one merchants overlook.

  • Physical products — the normal Algerian COD store. Your store is created on the Showcase theme (it appears in the picker as "Started V2"), and the dashboard shows the full shipping stack: Shipping rates and Link couriers.

  • Digital products — downloads, licences, services. Your store is created on the Digital theme.

The sidebar follows the theme: a store on the Digital theme loses the shipping and link-couriers menus and gains the digital group — /dashboard/digital/orders, /dashboard/digital/payment, /dashboard/digital/storage and /dashboard/digital/checkout-fields. Because that swap keys off the theme, switching a digital store away from the Digital theme later also removes those menu items.

4. Default language

Pick the language your storefront renders in — Arabic or French. These are the only two options; DZBuild has no English storefront or dashboard locale.

By default this is not a preference your customers can override: there is no language switcher on the storefront. A customer-facing selector — with browser-language detection and a cookie-persisted choice — requires activating the Multi-Language Store add-on, which needs the Unlimited plan or higher.

That is the whole form: name, slug, store type, language. There is no description field and no currency field on it. The store description is edited afterwards from Dashboard → Customize, and DZD is the platform-wide currency, not a setting.

What you get out of the box

Your store is live immediately at {your-slug}.dzbuild.app with:

  • Your starting theme applied — Showcase ("Started V2") for a physical store, Digital for a digital one. Six other themes are available from Dashboard → Themes, most of them plan-gated: Starter, Brico and Digital are free, Showcase needs Pro, Prestige and Bloom need Unlimited, Promobi needs Enterprise. Digital is reserved for digital-product stores — the dashboard warns that it does not support physical products with delivery, and switching to it turns your store into a digital store.

  • A 3-day Pro trial — every feature of the Pro plan, no card required.

  • All supported couriers ready to be configured.

  • Cash on Delivery (COD) enabled by default.

Where to go next

Multiple stores

DZBuild supports multi-store under one account. All stores share the same login and the same dashboard — switch between them from the store picker in the dashboard sidebar. Each store has its own products, customers, orders, theme, addons, plan and custom domain.

The rules for creating another store:

  • The hard cap is 50 stores per account, and it is almost never what stops you.

  • The real gate: you can only create a new store once every store you already own is on an active, unexpired paid plan — Pro, Unlimited or Enterprise. One expired store, or one store left on Free, blocks creation with "to create an additional store, all your current stores must be on a paid plan".

  • There is a 5-minute cooldown between creations, and repeated attempts in quick succession are throttled.

  • After you create a store, you are switched to it automatically and the choice is remembered across devices and sessions — so the very next thing you edit belongs to the new store, not the old one.

  • The store picker is hidden entirely for single-store merchants who are not currently eligible to create another.

Frequently asked

Q: I picked the wrong slug. Can you change it? A: Slugs aren't editable. Either work with what you have or create a second store with the right slug (subject to the multi-store rules above). The simpler long-term answer is to attach a custom domain — your customers will never see the slug.

Q: What happens after the 3-day Pro trial? A: Nothing is downgraded and nothing is deleted — your store stays on Pro. What changes is that the storefront goes completely offline: every visitor to your subdomain or custom domain sees a "store currently unavailable" page, with no browsing and no buying. Inside the dashboard you can still reach /dashboard, /dashboard/subscribe (and its payment history), /dashboard/settings, /dashboard/account, /dashboard/notifications, /dashboard/affiliate, /dashboard/ai-credits, invoice downloads and logout; every other page redirects you to the subscribe page. Subscribe to Pro, Unlimited or Enterprise and everything comes straight back, with all your data untouched.

Q: Can I delete a store? A: Not yourself — there is no delete button in store settings. Deletion is a support action, and it is a hard delete: the store, its products, its orders and order items, and every uploaded file are removed permanently. Order history is not retained. If you simply want to stop, export your data and stop renewing — an expired store goes offline but keeps all of its data intact.

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